Website Product Descriptions: Top Two Mistakes Writers Make

If you are serious about writing quality product descriptions on your websites, you will want to read this article carefully. It has been said that "The Content is King," but as the time progresses, we can clearly see the trend toward the "Quality Content is King" slogan. In other words, wouldn't you love to write materials that are both search engine friendly and human readers friendly. We'll concern ourselves with the latter part for now.

When I browse the web searching for products or services, I see many websites that are making the following two mistakes. Mistake number one: the product descriptions, if accurate, are dull and overly left brain-ish and lacking sensory references. Mistake number two: the product descriptions lack the spark of light, or a breath of fresh air. They lack liveliness. By turning these two major mistakes into your competitive advantages, you might be able increase your business significantly.

Mistake Number One: Not Adding Sensory References
A good description includes sensory references to the accurate product description. The reason is profound. No doubt an accurate description such as "the sweater comes in sizes S, M, L, and XL" helps somewhat and appeals to our right, analytical brain. But what really does it is a sensory reference such as: "the sweater will feel warm and safe like a mother's hug." See the difference? The trick is that a good sensory description acts on the conscious level, as well as on the subconscious one. Who knows how many subconsious impulses a reference to a "warm mother's hug" could evoke. Adding sensory references such as visual, auditory, olfactory, as well as the sense of touch when appropriate, will do wonders for your product descriptions.

Mistake Number Two: Not Bringing Your Products to Life
But why stop with a sensory description. Let us bring it to life! When we can evoke a lively, moving image of an object in the reader's thought, the reader will experience the world we are bringing him into as a more real world. More real even than the world around them. When that happens, we as writers have brought the reader into a state of identification with the world of our text. They can "see" the product, interact with it, in their mind's eye. They have crossed the line.

At that point they will want to read every word that follows and will stay in our world until the end of the text, or until something else wakes them up.

In this short article I presented two of the biggest mistakes business writers and internet marketers make. First, they write dry factual descriptions and do not include sensory references that could engage the right side, the creative side of the brain. The second mistake is that the writers do not attempt to bring the products described to life, thus allowing the reader to "leave" the world they live in and enter the world of the writer describing the product. So keep these two mistakes in mind when you write your next product description. Your readers may thank you.

Jason Stark has been in internet marketing field for over 10 years now. Besides writing about success principles he enjoys writing articles about computers and electronic gadgets. So go ahead check one of the latest hot gadgets he reviewed, a mini projector gadget and also mini LCD projector gadget.